
What is Rappel?
“Rappel: Break Through To A Better You™” is a leadership and professional growth framework built around five powerful steps: Reflect, Relate, Reason, Recognize, and Rejoice.
This concept resulted from Joni D. Goodman’s unforgettable experience rappelling off a 15-story building for charity, where she discovered the powerful metaphor of descending into courage, clarity, and authenticity. That moment, paired with her years as a Certified Dare to Lead™ Facilitator trained in Brené Brown’s groundbreaking research, inspired her to create a new path forward, one that honors emotional intelligence, authenticity, and transformation.
“Rappel” invites individuals and teams to move through fear, release what holds them back, and embrace breakthroughs. It's not just about striving for the next summit; it's about pausing, reflecting, and finding the strength to break through to a better you!

Create a Culture of
Courage, Clarity, and Connection
Whether you're navigating change, building a resilient leadership pipeline, or reigniting connection within your team, “Rappel: Break Through To A Better You™ offers a suite of experiences tailored to meet your organization’s goals.
From energizing keynotes and immersive workshops to book clubs and team-building experiences , “Rappel” helps individuals and teams move beyond surface-level development into authentic transformation.
Key Learnings and Outcomes Included:
Reflect
Own Your Story and Recognize Your Value
Relate
Strengthen Emotional Intelligence and Build Meaningful Connections
Reason
Cultivate Self-Trust and Use Discomfort as a Growth Catalyst
Recognize
Gain Clarity and Take Purpose-Driven Action
Rejoice
Celebrate Success and Share Your Story
Every “Rappel” experience is designed to activate insight, encourage courageous reflection, and create sustainable behavioral shifts, empowering your teams to move forward with purpose, together.

"Courage isn't always climbing higher, it’s choosing to descend into the unknown and return stronger."
~ Joni D. Goodman

Rappel Interactive Keynote

In the “Rappel: Break Through To A Better You™” interactive keynote. Joni combines storytelling, emotional intelligence, movement, and moments of surprise to empower your audience. The “Rappel” interactive keynote brings the 5Rs to life. Reflect, Relate, Reason, Recognize, and Rejoice using personal stories, humor, music, and multi-sensory experiences.
Perfect for conferences, leadership retreats, and all-hands meetings, this presentation will leave your audience energized, empowered, and ready to take their next bold step.
Ideal Participants: Entire organizations, large groups, associations, or conferences
Timeframe: 1 - 2 hours
Rappel Book Club

Digging into “Rappel: Break Through To A Better You” through a book club is an engaging and accessible way to introduce the 5Rs framework and key principles of courageous growth to your team or organization.
Participants will receive a copy of the “Rappel” book and a read-along reflection guide. As they journey through the 52 breakthroughs, they’ll explore themes of self-awareness, emotional intelligence, and meaningful connection.
Individual learning through reading is complemented by facilitated group discussions and teachings, helping participants internalize the concepts and apply the 5Rs—Reflect, Relate, Reason, Recognize, and Rejoice—in both their personal and professional lives.
The result, a stronger, more connected team equipped with the mindset and tools to lead with purpose, clarity, and courage.
Ideal Participants: Intact teams, leadership teams, veteran organizations, schools, clubs, non-profits.
Timeframe: 4 sessions, 90 minutes each session.
Rappel Team Building Experience

Through an experiential movement grounded in the “Rappel” framework, teams build trust, develop emotional intelligence, and connect through shared authenticity and joy.
From reflective exercises to physical movement and shared sensory moments, your team will walk away more cohesive, courageous, and aligned.
Ideal Participants: Intact departments, leadership teams, C-suite, board retreats
Timeframe: Customized based on team size and goals.
Rappel Workshop

In this one-day interactive workshop, participants immerse themselves in the full “Rappel: Break Through To A Better You™” framework, removing what holds them back and embracing the mindset, language, and behaviors needed for courageous, values-driven leadership.
The workshop guides participants through the 5Rs: Reflect, Relate, Reason, Recognize, and Rejoice, equipping them to pause with purpose, connect authentically, use discomfort as a growth catalyst, navigate challenges with purpose, gain clarity, and celebrate progress. Leaders will walk away better prepared to have difficult conversations, make aligned decisions, and build stronger, more resilient teams.
Rappel Workshops are offered both publicly and privately. Teams who attend a public workshop can learn and grow together in breakout groups, building meaningful connections that continue well beyond the session.
Private workshops can be tailored to meet the needs of your team, department, or leadership. Participants leave with actionable tools and fresh insight, ready to break through to their next level of leadership, personally and professionally.
Ideal Participants: Individuals, groups, teams, HR departments, and employees responsible for development, training, and/or coaching
Timeframe: 1 day, 6-8 hours. Private workshops can be modified to fit organizational schedules.
Next Public Workshop: TBD - join the waiting list.

Organizations That Chose
Break Through To A Better You








About Us
Joni D. Goodman, CPTD
Author, Coach, Master Facilitator
Founder & Chief Breakthrough Officer for JDGAdvisors
With more than 25 years of experience in leadership development, executive coaching, and experiential facilitation, Joni is a trusted partner to organizations seeking real growth. Her career includes delivering nationally recognized programs and designing transformational learning experiences that move leaders and teams toward clarity, confidence, and connection.
Joni was personally selected and trained by Dr. Brené Brown in the Dare to Lead™ methodology and brings that courage-based leadership philosophy into her signature work today. She is the author of the new book, interactive keynote, and workshop, Rappel: Break Through to a Better You and the creator of EncounterYou™, her flagship program for women leaders. She holds a certificate in Women Centered Coaching, a professional coaching program specializing in empowering self-actualizing women one-on-one, she is also a Woman Centered professional facilitator leading extraordinary workshops, women’s circles, retreats, and more.
A recognized leader in her field, Joni was named a 2023 Women on the Move Honoree by Texas Executive Women and received ATD Houston’s Community Impact Award. She is a former president of ATD Houston, a National Advisor for Chapters, and an active contributor to the ATD global community.


Let’s build breakthrough leaders together.
Contact us to discuss how “Rappel: Break Through To A Better You” can become part of your organization's road map to success.

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